Loops and Wales hero with the text "Hi! We're Loops & Wales. We believe a life well-lived is in the layers that move with you everyday and a closeup of a woman in a professional burgundy outfit and K.Bell beige roll top socks.

Our Story

As part of Renfro Brands, Loops & Wales connects people to more than a century of craftsmanship, innovation, and thoughtful manufacturing. We're passionate about well-made essentials. We design them with care and build them for real life, bringing comfort, confidence, and a little delight to the everyday.

Crafted by Renfro Brands, curated by Loops & Wales.

The logo for Renfro Brands, featuring the brand name in a dark navy blue sans-serif font on a solid white background.

100+ years of innovation and craftsmanship in everyday essentials.

Founded in 1921, we've pioneered some of the most important innovations in sock manufacturing, from standardizing sock sizes to eliminating toe seams.

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Eight large cones of thread or yarn in multiple colors, including light blue, white, teal, red, and dark blue, arranged in two rows on a wooden surface.
Loops and Wales' turquoise blue ampersand logo on a solid white background.

Why the name?

Our name comes from the knitting patterns that give our socks some of their most coveted features. That is, every series of intertwined loops (or wale) throughout the knitting process. Put simply, we delight in the details of a well-made knit.